Multi Touch Attribution
Multi Touch Attribution
Multi-touch attribution is a marketing analytics approach that aims to assign value or credit to different marketing touchpoints or interactions that a customer has with a brand or business before making a purchase or conversion. It recognizes that customer journeys are often complex and involve multiple touchpoints across various marketing channels and interactions.
We also employ machine learning techniques to understand the impact of various promotion channels and instruments in a space where people are exposed to multiple channels/instruments.
Bsstats helps in implementing multi-touch attribution that can provide insights into the effectiveness of different marketing channels and touchpoints, optimize marketing budgets, and improve campaign targeting and optimization.
